Our 2023 Beauty & Cosmetics Trend Predictions
After a turbulent year between recovering from Covid-19 to a rise in inflation, beauty brands are holding a promising place within the market. Consumers are starting to react to such economic changes in different ways.
Here are our top 3 trend predictions in the beauty and cosmetics industry going into 2023…
The Inkey List, Super Solutions range - now available on DistinctBrands.eu
A PUSH FOR PROOF AND AUTHENTICITY
In 2023, consumers will have zero tolerance for overinflated price points and over exaggerated claims and greenwashing. Brands will have to work harder to show and prove that their products are worth buying in every respect. A focus on data, science and research will be key for brands to show their worth as well as honesty and openness from pricing to sustainability will be important. A great example of a brand doing this is The Inkey List releasing their Super Solutions range. This range is a clinically-proven and accessible skincare range to help target more challenging skin concerns.
Revolution Haircare’s Bond Plex range, available now in McCabes Pharmacy & Chemist Warehouse
THE EVOLUTION OF DUPE CULTURE
Keeping up with trends can be expensive and as budgets are being squeezed, consumers are now looking for affordable product alternatives that compare well against more expensive beauty buys. Dupe culture is gaining traction in the market. No longer one-off purchases, dupes are taking a permanent place in consumers' beauty routines. Revolution have recently rolled out a Bond Plex Range which includes a pre-shampoo treatment, shampoo, conditioner, and styling cream in attempt to be a dupe of Olaplex’ Hair Repair Treatment range.
Embryolisse’s Gentle Cleansing Bar - available from March 2023 on DistinctBrands.eu
THE RISE OF SOLID COSMETICS
Sustainability has become a key driver in consumer behavior, as 75% of UK adults agree that they try to act in a way that is not harmful to the environment. This is particularly noticeable in cosmetics, where the interest for natural and waterless formulas is growing year after year. Solid cosmetics offer solutions to reduce waste and extend product shelf life. An example of this is Embryolisse’s Gentle Cleansing Bar, a soap-free bar that creates a gentle foaming base to effectively cleanse skin.